SHOKZ

This SHOKZ spec ad was a mentored collaberation with HARBOR Pictures, I worked on a team as Director and Virtual Produciton Supervisor. In this project, we worked strictly in Unreal Engine 5, and leveraged the power of real-time rendering to iterate quickly through materials, FX, and camera moves, giving us more time to refine and polish.For the live action shots, we shot on a greenscreen. We then mounted an iPhone to a Blackmagic Pocket Cinema Camera, and used the CamTrackAR app to record the camera movement in real-time, so that we could import those in the engine for a seamless background replacement. We also experimented and worked with Metahumans and Mixamo animations for the wide shots.